Privacy Policy

We are committed to maintaining the highest standards of data protection, treating your privacy with the same seriousness we approach product authenticity and payment security. By using our website, you consent to the practices described in this policy.

1. INFORMATION WE COLLECT

To provide our premium streetwear shopping experience, we collect the following types of information:

Personal Information

• Identity Data: Name, username, or similar identifier when you create an account
• Contact Data: Billing and shipping addresses, email address, and telephone numbers
• Financial Data: Payment card details (processed securely through our payment partners, not stored on our servers)
• Transaction Data: Details about payments and purchases of our premium collections

Technical and Usage Data

• Device Information: IP address, browser type and version, time zone setting, browser plug-in types, operating system
• Usage Data: Information about how you use our website, products, and services
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences

2. HOW WE USE YOUR INFORMATION

Your data enables us to deliver the seamless, global streetwear experience our community expects:

• Order Fulfillment: To process and deliver your orders, including managing payments, fees, and collections
• Customer Service: To respond to your inquiries, especially regarding limited edition drops and exclusive collaborations
• Website Optimization: To improve our website, products/services, marketing, and customer relationships
• Targeted Marketing: To deliver relevant website content and advertisements to you, including recommendations for brands like Visvim, WTAPS, and NEIGHBORHOOD that match your style preferences
• Security: To protect our website, prevent fraud, and ensure the security of transactions
• Global Operations: To facilitate our international shipping and payment processing, excluding certain Asian countries and remote locations

3. DATA SHARING AND DISCLOSURE

We respect the global nature of streetwear culture while maintaining strict controls over your data:

• Payment Processors: We share necessary information with trusted payment providers (VISA, MasterCard, JCB, PayPal) to complete transactions
• Shipping Partners: We provide address details to logistics companies to deliver your orders worldwide
• Service Providers: We engage third parties for website hosting, analytics, and marketing services under strict confidentiality agreements
• Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, customer information may be transferred

We never sell your personal data to third parties for their marketing purposes.

4. INTERNATIONAL DATA TRANSFERS

As a global streetwear destination serving customers from Tokyo to London to New York, your data may be transferred and processed outside your country of residence. We ensure such transfers comply with applicable data protection laws through appropriate safeguards, including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield framework (where applicable) for transfers to the United States
• Other legally approved mechanisms for international data transfers

5. DATA STORAGE AND SECURITY

We implement bank-level security measures to protect your data, consistent with our commitment to premium payment security:

• Encryption: Industry-standard encryption protects your financial data during transmission
• Secure Storage: Personal data is stored on secure servers with limited access
• Payment Security: We partner with leading financial institutions to ensure transaction integrity
• Fraud Protection: Advanced monitoring systems safeguard against unauthorized activities
• Data Minimization: We retain personal data only as long as necessary for the purposes collected
• No Payment Storage: Your payment information is never stored on our servers

While we implement robust security measures, no internet transmission is completely secure. We encourage you to take precautions to protect your personal information when online.

6. YOUR RIGHTS

You have rights regarding your personal data, consistent with global privacy regulations:

• Access: Request access to your personal data
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Request restriction of processing in specific situations
• Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal data
• Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data

To exercise these rights, please contact us using the details provided below. We respond to all legitimate requests within one month.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to enhance your browsing experience:

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality, including secure checkout for limited edition drops
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver ads relevant to your streetwear interests

You can control cookie preferences through your browser settings. Note that disabling cookies may affect website functionality, particularly during time-sensitive limited edition releases.

8. CHILDREN’S PRIVACY

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us, and we will take steps to delete such information.

9. CHANGES TO THIS PRIVACY POLICY

We may update this policy to reflect changes in our practices or legal requirements. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy periodically.